Background:
MyRotiPlace emerged from the vision to redefine the Roti dining experience in Toronto, emphasizing freshness, customization, and the rich flavors of Indian cuisine. With a foundation deeply rooted in the food and beverage industry, the team behind MyRotiPlace identified a gap in the market for high-quality, customizable Roti offerings and set out to fill it.

Objective:
To support MyRotiPlace in establishing a distinctive brand identity and facilitate its expansion across Ontario through comprehensive branding, marketing, and design strategies.

Strategy:
InLoop Creative’s approach was multifaceted, focusing on creating a cohesive brand experience both online and in-store:

• Branding & Graphic Design: We crafted a vibrant brand identity that communicated the freshness and customizability of the Roti experience.
• Website Design: Our team developed an engaging, easy-to-navigate website that highlighted the unique value proposition of MyRotiPlace.
• Social Media & Content Creation: Implemented a dynamic social media strategy, including short-form videos and professional photography, to showcase the diverse menu and engage the target audience.
• Interior Design: Custom-designed interiors for each franchise location ensured a welcoming and visually cohesive dining environment.

Results:
This strategic branding and marketing initiative enabled MyRotiPlace to successfully launch 25 locations throughout Ontario, significantly increasing brand visibility, customer engagement, and sales. The brand has become a favorite among Roti enthusiasts, recognized for its quality and personalized dining experience.