Objective: To introduce OpenRoad Honda Brampton’s new identity and highlight its services, positioning it as the leading Honda dealership in the Greater Toronto Area.

Approach: Inloop Creative developed two engaging videos to showcase the dealership’s comprehensive services, including its Service, Parts, Sales, Finance departments, and the introduction of Club OpenRoad. The script aimed to provide a virtual tour of the dealership, emphasizing its commitment to customer satisfaction and quality service.

Execution: The project kicked off with a warm introduction by the dealership staff, followed by detailed explorations of each department. Key features included the experienced service team, the knowledgeable parts department, the helpful sales team, and the beneficial Club OpenRoad program. The campaign concluded with a message from the general management expressing gratitude and excitement for the dealership’s future.

Outcome: The video campaign was successfully launched on the dealership’s website and social media, leading to increased engagement and dealership visits. The clear, concise presentation effectively communicated the dealership’s new brand identity and reinforced its reputation as the go-to Honda dealership in the region.