Objective:
The primary goal was to transform Harbord Fish and Chips into Harbord Fish & Chicken – a move designed to reflect a more diverse offering and appeal to a broader customer base. InLoop Creative was tasked with developing a new brand identity, enhancing the restaurant’s interior and digital presence, and managing its social media platforms to improve online engagement.

Strategy:
InLoop Creative’s strategy encompassed several key areas:

• Branding & Graphic Design: We created a vibrant new brand identity that communicated the expanded menu options and the restaurant’s commitment to quality and freshness.
  Interior Design: The restaurant’s interior was redesigned to align with the new brand identity, creating a welcoming and visually appealing dining space.
• Logo Signage: A new logo and signage were developed to reflect the updated brand and attract attention in a competitive market.
• Website Design: A new website was launched to showcase the revamped menu and brand, providing an intuitive and engaging online user experience.
• Food Photography: Through professional food photography, we aimed to capture the unique flair and deliciousness of The Harbord, making their dishes irresistible to potential and existing customers alike.
• Social Media Management: Our team took charge of Harbord Fish & Chicken’s social media platforms, producing captivating content to increase online visibility and interaction with the target audience.

Execution:
The transition from Harbord Fish and Chips to Harbord Fish & Chicken involved a careful and coordinated effort to ensure every aspect of the brand reflected the new identity. From the logo to the website and social media content, each element was crafted to convey the restaurant’s fresh approach and diverse offerings.
Results:
The rebranding effort significantly boosted Harbord Fish & Chicken’s market presence, leading to increased franchise opportunities and a stronger online following. The refreshed brand resonated with both existing and new customers, elevating the dining experience and establishing Harbord Fish & Chicken as a vibrant and versatile dining destination.

Execution:
The transition from Harbord Fish and Chips to Harbord Fish & Chicken involved a careful and coordinated effort to ensure every aspect of the brand reflected the new identity. From the logo to the website and social media content, each element was crafted to convey the restaurant’s fresh approach and diverse offerings.